( Selected work — 09 / 12 )

Fresh Bar

For Fresh Bar we created a bold identity for a modern grab‑and‑go concept built for students and a young audience.

The goal was to combine the speed and accessibility of fast‑casual food with a feeling of freshness, energy and belonging. The identity works with a bold red‑and‑green palette, a geometric logo, robust typography and simple shapes that perform across the space, the packaging and digital communication.

The result is an energetic, flexible visual system that feels young, friendly and instantly recognisable. Snack smart. Study hard. Stay Fresh.

Fresh Bar campus kiosk — Fig. 01 — Campus kiosk

Fresh Bar packaging design — Fig. 02 — Packaging system

Fresh Bar student community — Fig. 03 — Student community

Fresh Bar campaign billboard — Fig. 04 — Campaign system