( Selected work — 03 / 10 )

MILEWORN

A running apparel label built for distance, not for the podium. The identity is monastic: black, white, and a monogram that moves.

The RW monogram is cut like a chevron — pace made visible. Set wide and spaced out, the wordmark stays legible at race speed and at 6 a.m. For socials, the identity moves: AI-generated campaign films put the mark on bodies, streets and cities that do not exist.