( Selected work — 09 / 15 )

ZOO Bojnice

Bojnice Zoo is one of the most prestigious zoos in Central Europe, set in the surroundings of Bojnice Castle. It focuses on presenting and protecting animals and teaches visitors responsibility towards the environment.

The rebranding concept is built on the values of quality, professionalism, protection and learning. The logo hides an elephant’s head in the negative space of the letters O, and the whole system presents animals in their most natural environment.

The visual language works with animal fur textures and biomes — from the savanna to the sea world — so visitors truly perceive the beauty of the animals and learn about their behaviour and needs.

Fig. 01 — Logo construction

ZOO Bojnice biome poster series — Fig. 02 — Biome poster series

ZOO Bojnice animal poster series — Fig. 03 — Animal poster series

ZOO Bojnice elephant billboard — Fig. 04 — African elephant billboard

ZOO Bojnice Volanie Afriky billboard — Fig. 05 — The Call of Africa

ZOO Bojnice street banners — Fig. 06 — Street banners