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Dalioil
For the Dalioil petrol station network we produce a range of graphic outputs. Part of the collaboration is an OOH billboard campaign promoting their premium fuels.
The campaign is built on two key visuals. A digital puma embodies the power and speed of the Super Ultra 100 Plus fuel under the claim “Premium fuels one step ahead”. A mechanical heart, fed straight from the fuel nozzle, carries the message “We have a passion for premium fuels”.
The visuals were produced with AI under one art direction and run on billboards across the station network.
